What is the marketing of Pampers diaper product and why is it marketed Assignment

What is the marketing of Pampers diaper product and why is it marketed in this way - Assignment Example The brand of Pampers always tried to maintain a strong relationship with its target customers and so desired to offer highly innovative products at a competitive price. In order to fulfil such strategy, it introduced pamper diapers for the babies of varying sizes. However, in order to enhance the position of the products in the market, it used varied techniques such as: Sampling program-in order to position the new product, pampers used to offer gif samples to the mothers. By doing so, the reliability and loyalty of the customers might get enhanced that might prove effective for the new product; diapers. Vigorous advertising- in order to market the new product, Pampers offered higher concentration over the process of advertising. However, it is done in order to enhance the level of awareness of the customers thereby amplifying the total sale and profitability of the brand. But it mainly focused on television advertisements, newspaper advertisements highlighting clean and comfortable nights, long sound-sleep day times. By doing so, the brand might enhance its position and brand image of its products in the market and within the minds of the customers. The product of diapers is marketed in the above mentioned fashion in order to analyse and evaluate the purchasing behaviour of the target customers. Apart from this, by doing so, the brand might analyse, which segment (newborn, extra protect, night, fresh comforts and wipes) is highly preferred by the customers. Along with this, the brand might also evaluate, which segments presents the highest sale and revenue among others. By doing so, the brand of Pampers might offer high concentration over that specific segment thereby amplifying its consistency and loyalty in the market among other segments. This might help the brand of Pampers to enhance its market demand and reliability in the market thereby fading the popularity of its competitor; Huggies (Pampers, 2014). Other than this,

Reading Reflection Essay Example | Topics and Well Written Essays - 750 words - 2

Reading Reflection - Essay Example Indeed, Gatsby is able to reinvent himself as an epitome of affluence and a typical American success story. However, the self reinvention secured by Gatsby is lacking in substance and integrity and he comes out as a love sick young lad who manages to somehow accumulate the patina of the great American dream, managing to shimmer monetarily on the surface of the social scene of the New York of the 20s, and then fading away unsung and least mourned. If evaluated within the scope of reinvention in the light of the American dream, the self reinvention wrought out by Gatsby comes out as being merely skin deep. It is an irony that the popular notions regarding the American Dream mostly tend to hover around pecuniary considerations, while in reality; American Dream is a concept that is too substantial in its scope and ramifications. In the light of this fact, Class does play an important role in the life of Gatsby, especially more so in his early life, when being an ordinary boy from a humbl e background; he falls in love with Daisy, a girl endowed with means and status. The tragedy of Gatsby was that instead of building his reinvention on integrity and substance, he chooses to opt for the easy way out, to seek a short cut promising an easy and early class shift. In that context the reinvention of Gatsby needs to be analyzed in the light of the times he is placed that is the early 20s. That era was an era of affluence when the social barriers and considerations had become quiet lax (Gross & Gross 23). Besides, the accompanying prohibition offered an easy chance to any daring and willing young man to be a millionaire through shady means. Placed amongst such times, Gatsby, a poor, hurt and dropped young man gets attracted to an idea of reinvention that happened to be purely materialistic, exhibitionist and questionable with regards to the means that it adhered to, to emerge as a success. The other thing that needs to be noticed regarding the reinvention of Gatsby is that till the very end he is evasive of his humble family background. No doubt, Gatsby affiliated to a poor family. In the light of this fact Daisy emerged in his life not only as an object of love, but also as symbol of affluence, status and riches, a kind of life that in a way mocked the humble family background of Gatsby (Bloom 140). Placed in such circumstances it was but quiet natural for a young man to evade his family background out of shame, to enamor his love with pretentions of richness and plenty out of passion, and to aspire to be rich out a belief in one’s potential and sense of daring. Yet, the war spoiled Gatsby’s chances with Daisy and stung by it he somehow felt that it was his humble background and limited means that were really responsible for this. So the young man somehow prepared himself to vehemently reinvent himself to appropriate all that the society of his times associated with status and class. The actual talent and potential of Gatsby eventually gets lost in the din of popular aspirations and pretentions as the writer reveals, â€Å"The truth was that Jay Gatsby, of West Egg, Long Island, sprang from his Platonic conception of himself. †¦ So he invented just the sort of Jay Gatsby that a seventeen year old boy would be likely to invent, and to this conception he was faithful till the end (Fitzgerald Chapter 6).†

Brothel Book Essay Example | Topics and Well Written Essays - 2000 words

Brothel Book - Essay Example A critical analysis of this book shows that Durkheim’s functionalist perspective to deviance as well as Merton’s social structure and anomie theory can be applied to the groups of characters which include the prostitutes and the men who visit the brothel in the above mentioned book. Emile Durkeim suggests that crime is inevitable and he argues that crime is â€Å"an integral part of all healthy societies,† (as cited in Haralambos & Holborn, 1990, p.586). From this perspective, it can be noted that not all individuals are committed to the shared values and moral beliefs of the society. It may be impossible for all the members of the society to be similar and in Durkeim’s words, crime is not only inevitable, but it is functional. He argues that social change begins with some form of deviance and as noted in the definition of deviance above, deviant behaviour can be normal in other societies. In this given book, it can be seen that prostitution is not conside red as deviant behaviour especially by those involved in this practice. It is seen as normal just like any other form of employment. This view is supported by Cohen who developed Durkeim’s ideas when he analyses two functions of crime in a society. Firstly, deviance can be a safety valve providing a relatively harmless expression of discontent while protecting social order (Haralambos & Holborn, 1990). He suggests that prostitution can perform a safety valve function without threatening the fabric of the family. Prostitutes interviewed in this book state that the majority of their clients are married men who will be seeking to relieve their stress and pressure from the demands of their families. The institution of the family is not threatened in this case since the relationship between prostitutes and clients is not binding. On the other hand, Cohen suggests that certain deviant acts are useful in warning that certain aspects of the society are not functioning. For instance, a lot of married couples reveal that their sexual relationship is not satisfactory, the reason why they seek the services of commercial workers to satisfy their sexual desires. In some cases, unsatisfactory sexual relationships among married couples can lead to divorce and the ladies in most cases opt to venture into prostitution. As is the case in this book, a notable number of prostitutes at Mustang brothel are divorcees as a result of unfriendly sexual relationships in their previous marriages. Men on the other hand will solicit for sex from the prostitutes after the marriage has broken down. It can be seen that the element of prostitution is inevitable as long as these negative social trends affecting the institution of the family persist. The other theory that can be applied to the behaviour of the characters in this book is Merton’s social structure and anomie. He argues that deviance results from the culture and structure of society itself (Haralambos & Holborn, 1990). Since members are placed in different class positions in the social structure, it can be noted that they do not have the same opportunity of realising the shared values which leads to deviance. In the given case, many prostitutes interviewed by the author such as Eva revealed that they joined the profession in order to earn a living. Some

Sai.m Essay Example | Topics and Well Written Essays - 3500 words

Sai.m - Essay Example h crises; moreover, the fact that the effects of recession on markets that are based on Islamic banking has been limited proves the effectiveness of Islamic banking scheme towards its western rival. Current study focuses on the examination of the solutions that Islamic banking can offer regarding the limitation of losses caused because of the credit crunch. In order to understand the potential solutions of Islamic banking against the credit crunch it would be necessary to refer primarily to the characteristics and the framework of Islamic banking as an alternative scheme of banking compared to the traditional (western) banking system. In accordance with Iqbal et al. (1987, p.29) ‘the central requirement of an Islamic financial system is the replacement of the rate of interest with the rate of return on real activities as a mechanism for allocating financial resources’. On the other hand, Saeed (1996) notes that ‘the investment activities of the Islamic bank would be based on the two legal concepts of Mudaraba and Musharaka, alternatively known as profit and loss sharing (PLS)’ (Saeed, 1996, p.51); in other words, the existing principles and mechanisms of Islamic banking can be used in order to control the pressure of the global market – which is based on the western banking system; in this case, an appr opriate customization of the rules of Islamic banking system would be required in order to suit to the needs and the potentials of customers worldwide (Scharf, 1983, p.18).On the other hand, Islamic banking system has an important weakness: the lack of an appropriate regulatory framework; this means that in case of failure the allocation of risk among the persons that participated in a specific investment initiative may not easy; furthermore, the recovery of damages would also face difficulties (Ledgerwood, 1999, p.56). The above problem is examined in the study of Venardos (2005); in the specific study it is noted that ‘an appropriate regulatory

3 Questions Essay Example | Topics and Well Written Essays - 750 words

3 Questions - Essay Example They were able to reduce their first class fares around 20-50% while regular coach fares were cut down by around 38% because of this innovative pricing strategy. Airline travels usually varies based on the seasons and the global political atmosphere. Business people and tourists were the main passengers of airliners and hence their numbers may vary based on the political and seasonal (climatic) variations in the world. So the airliners are adjusting their prices based on these variations in seasons. Another pricing strategy most of the airliners using are the bonuses for the more air miles travelled by the passenger using the same airline. This strategy will prompt the passengers to select the same airline for their future traveling needs in order to utilize the bonuses. Overbooking, discount fare traveling and carefully structured traffic management help the American airlines to ensure maximum passengers in every flight. The customers will often look for more options if the airliners are not flexible enough to reduce their prices. Moreover in a globalized environment the competition is immense in airline industry and hence only the cheaper prices ensure maximum passengers on flights. In every industry the pricing decisions and strategies must be decided based on the competition in the market. In a monopolized market the service provider has the complete freedom over fixing the prices of their product or services where as in a competitive market the pricing decisions and strategies may depend on other suppliers and external environments as well. Airline industry is a highly competitive industry because of the excessive number of private and public air passenger carriers. Most of the airliners experience shortage of passengers most of the times and hence pricing strategies are important for the existence of airliners. In some seasons the airliners will experience busy seasons and hence

Decorating Appropriately Essay Example for Free

Decorating Appropriately Essay Ornament, is generally defined as a decoration used to embellish parts of a building, has also been a controversial debating topic when architecture was introduced to the Modernism period. Throughout the 1920s and 1930s, absence of ornaments became a hallmark of Modern architecture and equated the moral virtues of honesty, simplicity and purity. Le Corbusier, one of the prominent modernist figures, had always supported the ideals of simplistic and honest design. He blamed the deceit in ornamentations as it disguised the flaws in manufacture. However by the mid-1950s, he broke his own rules by producing several highly expressive, sculptural concrete works due to his realization of ornaments could equally serve practical purposes in architecture. In the essay Decorating Appropriately, French architect and theorist Eugene-Emmanuel Viollet-le-Duc unfolded numerous clear ideas about how and in what circumstances ornament should be employed by looking at different approaches to ornamentation in the cultures of Egypt, Greece and the Middle Ages. The first and perhaps the oldest approach is the natural ornament adopted by the ancient Egyptian culture. Ornaments were inherent in the building’s material and they took the forms from the natural world and decorated with the images of it. The second approach of ornamentation is the result of ancient Greek civilization. Many new forms of ornaments were created at that time and they served to articulate the building visually, organizing it into a series of coordinated visual units that could be comprehended as a whole. Viollet-le-Duc believed this approach is the most rational because its fitness and clearness have unified the entire structure. Aside from the Parthenon mentioned in the essay, the Temple of Hephaestus is another example that belongs to the second approach of ornamentation. Only 18 of 68 metopes of the temple were sculptured and they were mostly located on the east side of the structure, the rest of the metopes were painted. The third ornamentation system appeared in the Middle Ages, it was a system derived from the Egyptian and the Greek approaches yet developed differently regarding to the composition. Although colossal sculpture and bas-relief were not allowed, figures are grouped and concentrated to create a scenic effect and dynamic contrast between the rich and plain parts. Viollet-le-Duc appreciated this system remarkably in his essay as it provided the greatest variety of expression that can be achieved. In conclusion ornamentation functions beyond a decoration but equally a cultural reference, a symbolic communication, a suggestion of individuality, as well as design tactics for establishing scales, signaling entries and aiding direction finding. The notions suggested by Viollet-le-Duc on the application of ornaments should be considered as very valid and still applicable to architectures today. Ornamentation should always engage in the building structure as a whole to create sympathy between ornament and structure so that each enhancing the value of the other. From the ancient Egyptian time to the current technology-dominated era, ornament continuously evolves to have a broader meaning and different definition. Historically the surface behind the ornaments has been seen as a background wanted to be wore. The technology and software at our disposal now gives us enormous control over the form and therefore ornaments and structure are no longer an individual unit. One of the greatest examples would be the residential tower in Dubai designed by Zaha Hadid, which the skin is perforated with hundreds of geometric openings in an amazingly complex arrangement producing a graphically elegant facade treatment. As the tower rises, the frequency of openings becomes greater so that the cladding becomes lighter as it reaches up toward the sky. Today ornamentation has been integrated into architecture structurally and conceptually. Whether we are about to enter a digital age with the intellectual ornament that has been substantially altered, a century after Viollet-le-Duc’s great polemic, his considerations are still truly applicable to the architecture in the present days.

Theories for the Development of Agriculture

Theories for the Development of Agriculture Question #2: Agriculture was one of the greatest advancements in human history as it provided a foundation for the development of social hierarchies or rank societies, population growth, greater access to resources through trade, and power struggles among the elites. The big question, however, is how did the practice of agriculture originate? Hunting and gathering societies had been very successful up until the time marking the transition to agricultural and sedentary practices. Therefore, why did early modern humans decide to change from an already successful lifestyle? This is a curious matter because the beginnings of agriculture were surprisingly not that effective or successful in generating great outputs of resources as once commonly believed. Agriculture, though it was a successful development in sedentism and increased population growth, brought malnourishment to early Natufian farmers of the lack of variety in its first generations of use. Therefore, the question still remains, why did h unter and gatherers transfer to agriculture and how did the process of agriculture get initiated? There are multiple models proposing the development of agriculture which can be differentiated in a biological and environmental emphasis as well as in a cultural and sociological track. Through the research of Gordon Childe, Braidwood, Binford, Cohen, and Hayden, an analysis of the strengths and weaknesses can be made in the differentiating theories of the development of agriculture. One proposed theory for the development of agriculture was climate change. There have been several large climatic transitions between the interglacial periods. Bar Yosef researched the paleoenvironmental conditions of the Levant and suggests that about 14,000BP (before present) there were more fluctuations in precipitation than changes in temperature, ultimately responsible for the expansion of the vegetational belts. This allowed for vast latitudinal migrations, good foraging patterns, increase in population growth, and an abundance of food resources. However, between 13,000 and 12,800BP known as the Younger Dryas, conditions became colder and drier, decreasing the annual precipitations and a change in the distribution of rainfall locations (29 Oct 2009). This placed much stress on the plants and animals. According to Bar Yosef, the dry climate expanded desert conditions and caused reductions in C3 plants, used for cereal, but also the reduction of megafauna which were unable to ada pt to the new environment (Bar Yosef 1998: 174). This in turn created doubts about the current nomadic organization of the foraging groups. The hunting and gathering bands soon migrated towards the Mediterranean regions to join other foraging groups to live within a close proximity and seek refuge in the small fertile areas. Childe an advocate for climate change as the effect for the development of agriculture states in his Oasis Hypothesis that because of the transition to dry and cold conditions, humans and animals migrated toward the river valleys for necessary water consumption. Bar Yosef states that along with territorial restrictions, [there was] an increased motivation for intentional cultivation (Last Hunters 70). This not only increased population size but could have also instigated sedentary life. The ideal environment that would foster the origins of agriculture would be in an area with an abundance of resources. Previously it was considered that agriculture arose in marginal environments areas where severe climatic change forced human populations to find new foods to eat (Price and Gebauer 7); it is on the contrary however, that populations unable to sustain themselves would not take the risk of testing out new methods for the accumulation of food. Agriculture requires more energy expenditur e and work from all inhabitants than foraging, therefore as a struggling population, this method would not have been the best option. Childes argument takes into account the climatic and environmental pressures but it does not provide any cultural factors that might have also influenced the development of agriculture. Braidwood challenges Childes hypothesis and suggests a more culturally driven theory for the agricultural origins. Contrary to Childes Oasis Theory in which desiccation marginalized suitable foraging territories and caused large groups to settle in close proximities in lowland oases, Braidwood suggests through his Nuclear Zone Theory and through his research in the Zagros-Taurus mountain ranges, that agriculture in fact began in the well-watered regions known as the hilly flanks of the Fertile Crescent (Watson 25). Braidwood accepts the notion that climatic change has some sort of an effect on the origins of agriculture; however, he suggests that it only plays a minor role, contrary to the ideas of Childe. Braidwood instead proposes that the development of agriculture is dependent on the presence of cultural mechanisms (Redman 1978: 96) because along with the presence of agriculture, social and political systems of the early Natufian people were created as well. Braidwood states that agriculture was the natural outcome from social and cultural complexities. He questioned that if cultural change i s reliant on climate change stated by Childe, then why did agriculture not start before the large changes occurred during the interglacial periods, such as 125 million years ago (3 Nov 2009)? Using a cultural approach, Braidwood suggests that agriculture was not possible 125 million years ago because the human cognition was not fully developed and complex enough to suggest any such type of food accumulation methods (10 Nov 2009). Agriculture requires a lot of coordination and management controlled by the elites, therefore, it could be hypothesized that with the presence of social hierarchies, sedentism was also in establishment. The favorable environment of the hilly flanks as well as the presence of the ancestral or wild strains of the now domesticated plants offered foragers the option to settle down. With the act of settling down in the optimal zones, as well as the accumulation of knowledge about the physical environment, Braidwood suggests that over time, foragers would eventua lly realize the potential inherent in the local flora and fauna and would exploit that potential by domesticating appropriate species (Watson 25). This also suggests the requirement of greater cognition and larger brain size of the modern human; and therefore Braidwood argues agriculture appears only when the human culture was mature (3 Nov 2009). Braidwoods hilly flanks theory is successful because it attributes to developments of sedentism and food storage. Braidwood criticizes Childes dependence on climatic change as being the main reason for the origins of agriculture because he holds a cultural perspective in regards to its development. Braidwood states that if cultural change, the transition to agriculture, depended solely on noncultural factors, the climate, then there should be evidence of cultural change before the last Ice Age that separates the end of the Pleistocene and the Holocene (3 Nov 2009). Against Kleins Big Bang Theory regarding human cognition, agriculture simply did not happen before the Holocene because humans were not ready or complex enough to have the capability of creating the idea of agriculture (10 Nov 2009). Braidwood and Childe both suggest that agriculture occurred in small optimal zones, however, through Braidwoods research in the mountainous regions of Iraq, he concludes that there was no significant climate change because the areas were still relatively fertile and therefore there was a large concentrati on of animals and plants that could be exploited. According to the Willy Sutton principle, where there are ample resources, then people will settle there and take advantage of those resources (3 Nov 2009). A weakness in Braidwoods theory however is that he does not try to answer the question: why did agriculture occur at the time that it did? It is suggested that agriculture developed independently throughout the world at relatively the same time. Braidwood does not question why this happened but only concentrates on how it happened. Braidwood provides good reasons as to why he criticizes Childes hypothesis, however, his weakness is that he does not provide a strong alternative theory. In his book, Prehistoric Man, he states, the groups became agricultural villagers because they were ready for it (MacNeish 9) which demonstrates his theory that man only developed agriculture when the culture and cognition were more complex. This however is not an effective alternative hypothesis beca use it needs evidence to support the claim. The only evidence available is the size of the human brain, which does not deduce much information because archaeologists cannot question the cognitive capabilities of the deceased. Artifacts are available to suggest development in ideas and concepts, but this is also highly subjective. An alternative hypothesis to the development of agriculture is directly correlated with population growth. Both Mark Cohen and Lewis Binford attribute that with the pressures on food availability caused by population growth, agriculture was an innovative development which helped sustain growing societies. Louis Binfords model for agriculture weaves pieces of both Childes and Braidwoods hypotheses. Binford suggests that hunting-gathering groups maintained equilibrium between their population size and availability of resources in order to remain under the environments carrying capacity (Watson 26). This idea explains why foraging groups were successful; they kept a control on the food intake for each person. During the Younger Dryas, as climate became colder and drier, groups moved to the coastal regions where they became sedentary, as Childe had concluded. The difference however is that Binford focuses on population size as the stressor and instigator for agriculture. Groups congregat ed into the optimal zones, putting pressure on the available resources as well as creating an imbalance on the carrying capacity. This caused some groups to move out of the optimal zones and settle along the peripheries that had drought-resistant plants and smaller-sized animals (5 Nov 2009). With the increased pressure of supporting population sizes and the need to remain under the areas carrying capacity, groups intensif[ied] their subsistence practices in the direction of domesticating plants and animals (Watson 26). The necessity for subsistence strategies in addition significantly impacted societys social and economic factors, demonstrated through Brian Haydens social competition theory. This theory establishes that sedentism preceded agriculture. In order for the sedentary lifestyle to persist and work efficiently, rank societies were established. In response to social hierarchies, there is an inherent need to accumulate power and prestige. Power is equated to food, and in order for elites to maintain their prestige and power they need to be maintain large quantities of food. To exponentially increase their possession of food, the development of agriculture comes into effect. Hayden proposes that the development of agriculture is a result of stress from social competition and the change in the social environment (10 Nov 2009). This change in societal structure is not the result of agriculture but it is more so the cause of agriculture (10 Nov 2009). Hayden also states that agriculture can only occur in locations where there is already an abundance of food and where it can be reproduced (Zeder 2006: 111). The reason for this is that large societies would not put thei r inhabitants at risk attempting a new method of food accumulation if environmental conditions were unsuitable. The development of agriculture, if conditions were successful, was able to produce surpluses which increased rank of elites and created storage for food. Agriculture also increased long distance trade and cross cultural relationships. With the presence of surpluses, societies could afford to give something away (5 Nov 2009). A flaw in Haydens model is that he also fails to address Braidwoods question concerning the reason for why agriculture only occurs in the Holocene and not earlier. In order to understand the models described above with the origins of agriculture it important to account for the archaeological data. Some important ways to extract data is through pollen samples found in water bogs, radiocarbon dating, DNA extraction, etc. For example, in regards to Braidwoods hypothesis that climate change was not as important as Childe and Binford believed, reconstruction of plant communities enable archaeologists to reconstruct Paleolithic climates (29 Oct 2009). In order to reconstruct plant communities, pollen samples are used. Pollen samples can be preserved in waterlogged sediments because the mud at the bottom of the lakes have aerobic conditions, which means that there is no oxygen, allowing pollen and other artifacts to be nicely preserved (29 Oct 2009). Another method to reconstruct climatic conditions and determine when the Younger Dryas occurred is by evaluating methane gas presence in the ice cores found in Greenland (3 Nov 2009). This along with plan t communities can help reconstruct past climates. Lithic assemblages used by the first farmers, the Natufians, are also good indicators of when agriculture originated. Tools such as picks and sickle blades were used for harvesting cereals; this can be inferred by observing the microwear on the blades, but also through plant macrofossils which might contain residue from the particular grass being cut (Bar-Yosef 1998: 164). Agriculture can also be demonstrated by the structures of the central plant stems. In domesticated plants the seeds do not break off as easily as the wild grains do, which is evidence of human manipulation on plants to maximize output but a correlation of harvests with seasonality (29 Oct 2009). Another source of evidence for the origins of agriculture is looking at samples of preserved human coprolites in settled communities which helps detect what type of diet the human had. If there is a lack of nutrition, then it can be inferred that the society was just beginn ing the innovation of agriculture as there was a lack of nutrition and variety in early agricultural diets. Not just coprolites but also bone composition, tooth enamel, and support for the presence of pandemic diseases provide good archaeological support for the origins of agriculture (Zeder 2006: 110). Its observed that carbon and nitrogen isotopes found within the bone and microwear on teeth detect the nutrition of humans. Other archaeological evidence for the presence of agriculture, described by Zeder (2006: 110) is the presence of fences and corral to enclose the communitys animals; this reason fits nicely with the social theory and necessity for agriculture because it demonstrates the complete transition to sedentary life and the domestication of plants and animals. There are multiple theories that be equated to the development of agriculture and they all tend to build off of each other. Yes, each archaeologist or theorist emphasizes slightly different nuances, however they interrelate archaeological, environmental, and societal information in each of their models. According to Watson, Braidwoods account improves on Childes, and Binfords upon Braidwoods (27). I propose that the stress theories of Childe, Cohen, and Binford can co-occur with the cultural change theories of Braidwood and Hayden. Agriculture could have been a great phenomenon that occurred by accident, but human cognition had to have had enough knowledge for the manipulation of grasses and animals to exploit and produce large surpluses. In order to keep order within the society with the presence of agriculture there also has to have been control and power structures. Climatic changes play a huge role in regards to where societies choose to settle and in the strength of seasonal foo d production. In recognizing the biological and cultural aspects of agriculture, it can be deduced that these models are very much interrelated with specific links that may cause one theorists model to lean heavily to one side or another. There is not one universal applicable theory for the origin of agriculture because all of the worlds systems are interdependent on one another. Question #3: States are regionally organized societies with large populations that are economically and ethnically diverse. This suggests that the formation of a state occurs when there are social hierarchies with a small elite group that accentuates its sovereignty and dominance over the rest of the population. According to Algazes lecture, societies must have political administration, economic administration or redistribution, and religious indoctrination or infrastructure in order to be labeled as a state (17 Nov 2009). It has commonly been noted that states or cities are only considered as such with the dependence of a large population size, 100,000 people or more. R. Fox in his book Urban Anthropology, however, discusses that determining a state or a city on raw size or scale is not completely irrelevant but it is also not an important key component (17 Nov 2009). It is more important to evaluate a city or state on its function and sustainability. The central question therefore is: what comp onents are important in the formation of a state? In Jonathan Haas book, The Evolution of the Prehistoric State, he divides numerous theories of the origins and formations of states into two categories: the conflict position and the integration position. These two positions try to argue how states formed and regulated and maintained control over the complex societies. Through the theories of Engels and Fried regarding the conflict position, Haas argues that states formed and resolved economic and social stratifications effectively over their own populations and neighboring peoples through coercion. Opposed to the conflict position, Haas derives the integration position argument from Service, in which state governments were able to regulate and maintain social order over its inhabitants without the use of forceful tactics. Haas ultimately does not support either position: for conflict or for integration, however, if it was necessary, the conflict theory would seem more plausible as i t contains more valid reasons and logical thought.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Some of the basic components that influenced Engels and Fried to cooperate with the conflict model were the increases in agricultural production, development of trade relationships, and the introduction of irrigation systems for water control. Engels states that the formation of the state begins with origins of agriculture (Haas 1982: 36). With the ability to produce more food and create surpluses for a growing population, societies became more sedentary and divisions of labor were created. The increase in food production created specialized occupations and allowed the elites to assume political administrative roles or have an impact in religious dealings. The role of religious figures is important as it is correlated with the states political administration. Religion has a faà §ade, seen to unite a population, however, it is also influentially political in order to control and regulate public affairs (Haas 1982: 44). The large prominence of religious temples provides strong support for the importance of religious ideology and coercion in a common belief upon the inhabitants within the state (Stein 1994: 42). Childe also argues that with the need to support non-agricultural producing groups within the society, irrigation agriculture not only increased food availability on a large scale but also was an important facet for social control (Haas 1982: 40). The social control derives from elites controlling the power of water supply as well as the necessity of a huge labor source. The conflict model comes into effect due to the presence of differences in economic wealth and divisions of labor. Engels states that as the politically dominant class acquires the new means of holding down and exploiting the oppressed classby levying taxes and enforcing social control [through] force (Haas 1982: 37). Austin also provides knowledge on the conflict position in the governments development of laws. Laws coerce the population to maintain order and submit to the political authorities of the elites; otherwise there are negative reciprocations (Haas 1982: 38). In Frieds model the basis for the conflict theory is the maintenance of social order in regards to possible conflict arousal to the differences in access to resources (Haas 1982: 49). With the increase in agricultural production and limited access to resources, private property became an issue in establishing economic and political status. Fried states that with the sanctity of private property, social order is accomplished through instituted governmental enforcement (49). Fried successfully discusses that with the changes in mate rialistic components such as increased food production, development of irrigation systems, and private property, the influence of political organization was pertinent. With the combination of military organization and laws along with stratification of classes, state formation provides support for elite social groups and the forceful submission of the peasant groups to the elites generating potential conflicts (Haas 1982: 49). Through evidence that supports state formations, economic scales become more and more important to maintain, grow, and flaunt among peripheral societies and therefore it is important to bring populations together in a defensive mode which calls for the construction of outer walls (19 Nov 2009). Fried provides theoretical approaches to his conflict theory based on the forced rule over a states inhabitants, however, Haas states that he fails to recognize the critical importance and utility of the archaeological record (1982: 50) for evidence to support his claim, and instead hypothesizes the emergence of states by looking at historically known societies (1982: 51). Frieds model can be testable, however it would need to be improved with more data and documentation from pre-state formed societies derived from the archaeological record rather than the historically based inferences. Fried bases his theory more on the logical approaches, for example, he supports the idea that within the means of producing more wealth, it is inevitable to have causes of social friction (19 Nov 2009). Some evidence that could relate to the forced control and economic differentiation amongst the inhabitants can be demonstrated through the layout of the city. For example, large structures belonging to the elites were central to the marketplace and the peasants separated farther away from the center. The presence of numerous temples centrally located indicates strong emphasis on religion and conforming to the beliefs described by the elites who most commonly absorbed the priest occupation. In Ubaid Mesopotamia, the architecture and distributions of artifacts demonstrate economic differentiations within households (Stein 1994: 38) such as with burial practices, artwork, and administration clay tablets. Also, the location of the houses and cities along the rivers and near the canal irrigation systems suggests potential trade of the surplus goods amongst neighboring societies with the ability to transport by waterways (Stein 1994: 42). Fried supports the conflict theory in which forceful tactics were used to create efficient states and political rule. On the contrary, advocates for the integration position propose social order was regulated without forceful tactics. Spencer for example argues that the lower classes, subordinate to the elite classes due to the development of social hierarchies within the political structure, accepted their lowly position in society compared to the wealthy elites (Haas 1982: 63) because of the inability to social climb. Haas also discusses that there might not be demonstrations of conflict or raging warfare between the elite and peasant groups because the peasants are politically and economically incapable of waging successful revolution[s] (1982: 79). According to Gumplowicz, the development of private property acted as a factor to maintain social control, an alternative to physical force (Haas 1982: 64). The main argument for the integration position is that after the state formed, classes were able to reunite through religion, residence locations, and language or culture. This suggests that integration might only be possible within the specific social classes and not throughout the all the social structures in the state. In regards to religion as a non-forceful factor in social order is through the argument of Moret and Davy who argues that rulers who view themselves as a god, thought that they derived their power from the will of the people (Haas 1982: 70). This reason is popularized to keep peasant revolts and power struggles within the kings hereditary circles subdued. Service asserts that political power in the formation of states due to the integration position was redistributive and was acquired by strong leadership qualities which were then passed into the hereditary elite classes (Haas 1982: 75). With the increase in population and size, integration is necessary for cooperation and successfulness in the administration of the state. Service also argue s that the first governments were ruled by right of authority and through the application of sacred sanctions (Haas 1982: 76). The purpose of the religious architecture was to provide social cohesion and control. The weakness of Services argument for the integration position is he advocates that the centralized government provides lots of resources and benefits to the people such as irrigation, religious beliefs, and protection, however he does not recognize that to have an effective state, force needs to be used to keep subjects under control to establish a stable and permanent government. The integrative position also proposes that public works were accomplished voluntary without physical force. However, there are no archaeological records of temples being voluntarily constructed. It can be detected from written documents that throughout other histories, public works were forced upon slaves; therefore the integration position seems weak and too optimistic. Evidence of the presence of walls and military troops suggests that protection was a necessity and important to demonstrate political autonomy over the societys own inhabitants and peripheral communities with who trade is accomplished. Haas does a great job in equally discussing the conflict and integration positions. It however seems more plausible that the conflict position influenced the formation of states as it part of human instinct to assert power and control over others in order to better maintain their own social position. Recognition of power and autonomy is essential in creating a stable state, and can only be accomplished by forcing people to cooperate with rules and regulations.