Using Marketing Channels and Price to Create Value for Customers Essay

Using Marketing Channels and Price to Create Value for Customers - Essay Example This broadens the targeted customer base, and creates a new understanding of what the markets are all about. It opens up new avenues that provide the product with ideal marketing properties, hence reaching more clients within the shortest time possible. This also allows more clients to be aware of the products being sold, and have the right information (Kerin, 2012). Selective distribution is used to reach out to a majority of the clients (â€Å"Week 6 reading†). The targeting process allows the consumer to attain the level of growth required in sales and revenue. The work of the distributor is to understand the market and rally all the supply chains under its control to take up the product to the wholesaler (Hochbaum, 2011). This marketing gimmick entices the wholesaler to stock the product. The wholesaler takes up the product and convinces the retailers that it is a good way of meeting the changing client’s demands. It will be a boost to the retailer’s sales and revenue collection. The retailer recommends the products and ensures the clients come back for more. This makes it easy to reach out to more clients while at the same time providing new requirements to satisfy the needs of these clients (Kerin, 2012). The pricing strategies in place aim at maximizing the sales and the market share. By maximizing profits, it is possible to create efficient systems and effectively capture the required clientele bases. It opens up new methods of doing business while still earning the forecasted profits. By working on maximizing the market share, the company earns a better share of the clientele bases and captures more markets (Hochbaum, 2011). This allows more people to view the product and create a better way of involving all the people needed to attain these goals. The main strategy here is to use the odd-even pricing strategy (â€Å"Week 6 reading†). This approach allows clients to come and acquire products in bulk because of the

Module is. Professional development Essay Example | Topics and Well Written Essays - 2500 words

Module is. Professional development - Essay Example The professional is expected to have practical knowledge of entire full life-cycle software development process and associated skills such as web applications, operating systems and content database management systems (Mohanty 2012). The current job market for software engineering is attractive since job opportunities are expected to increase faster than the average of all other careers in the entire economy. According to available statistics from labour organizations, the demand for software engineers is expected to increase at a rate of 30 percent up to 2020. According to the data, two-thirds of graduates are in employment within six months and 64 percent are employed (Prospects 2013). Accordingly, 47.3 percent work in Information technology sector while 12.3 percent work in retail, catering and bar work. 7.5 percent get jobs in commercial and public management while 5.7 percent get jobs in arts, design, culture and sports. From the data, it is evident that the career is attractive and ensures progression (Prospects 2013). The increase in demand can be attributed to the expansion in the use of internet technologies, growth in e-commerce and demand for more complex data processing systems across all sectors of the economy. Okrona (2013) is of the idea that the growth of job opportunities in software development is the emergency of mobile technology that requires small electronic devices like mobile cell phones, watches and consumer electronics to have inbuilt software systems in order to enhance consumer experience. Accordingly, the healthcare sector is currently moving away from paper based patient information filing to electronic patient information systems that will require support of software engineers (Megginson & Whitaker 2003). Cloud computing, internet transaction security and virtualization systems have increased the demand for computer software engineers especially in corporate organisations that use these technologies in order to minimise the costs of operations and improve their margins. There are numerous opportunities in the software engineering job market due to favourable industry trends such as new innovative technologies like cloud computing and increase in online business transaction payment gateways. The booking UK economies will require more software engineers to develop innovative business solutions that will ensure increased customer numbers, increased sales volumes and higher customer satisfaction (Okrona 2013). Other favourable trends in software engineering career include increase in large volumes of data and use of market intelligence analytics by business organisations in order to remain competitive in the industry. The increased emphasis on end users needs and integration of systesm integration with software engineering has led to interoperability of various software products thus increasing the opportunities in the career field. However, there are certain trends that pose threats to the future of a career in software engineering. One of the threats is the rapid changes in computing technologies and user requirements thus creating a need for further education and training on

Whole Foods financial recommendation for the next 2 years Essay

Whole Foods financial recommendation for the next 2 years - Essay Example The company still plans to expand into other areas such as Australia, United Kingdom and the United States as well. Besides the expansion, Whole Foods also seems interested in introducing new private label product lines. Thus for such an expansion and introduction of new product line, the company would need some capital/investment. There are two broad ways in which the company can obtain additional capital in order to finance all its plans. Those two sources of finance are: Equity Finance: This is a way through which Whole Foods Market can issue their shares within the market. Each share issues within the market would fetch the company some funds. The company would issue the number of shares that they might consider appropriate for the expansion plans. Equity finance is expensive to achieve because of its attached costs such as Advertisement costs, Brokerage costs and in some instance Underwriting costs. The only attractiveness of Equity finance is that it is less risky than debt finance (the other source of finance) as the shareholders i.e. the owners would not have to be mandatorily paid their invested amount. Debt Finance: Debt Finance can be acquired through Banks, private and other institutional investors. Debt finance is basically a loan commitment that has to be paid as soon as it falls due. Although debt finance is cheaper than equity finance, it carries with itself a burden to repay the liability as soon as it falls due and it is because of this reason that debt finance is considered to be risky. The other issues that are related to debt finance are that the term of the loan would also be of the essence. Longer the period, higher would be the cost of debt i.e. the interest rate that would have to be paid on the loan commitment. Hence it can be argued that it depends upon a company’s culture, philosophy and risk appetite as to how the expansion may be financed. Equity finance would lead to the dilution of shares, which

Marketing Health Intervention in Hospitals General Medical Services Essay

Marketing Health Intervention in Hospitals General Medical Services Ltd - Essay Example In the general area of commercial market, marketing is often considered as ‘an exchange between marketers and consumers that aim to satisfy consumer needs and maximize the return on investment for shareholders; thus, there is an inevitable and omnipresent tension between marketers' interests and those of consumers which form the basis for different positions on the ethics continuum of marketing practices’. It has also been observed that ‘placing consumers' interests against those of marketers on the ethics continuum may be too simplistic, because it may imply that marketing is a zero-sum game and reject the possibility of a win-win outcome; both marketers and consumers may form their perceptions of the ethics of specific marketing scenarios according to ethical principles such as rights, justice, fairness, and equity; in many cases, marketers and consumers agree on the ethical evaluations of certain marketing scenarios and raise no ethical concerns. From a differen t point of view, marketing has been characterized as ‘a social process by which individuals and groups obtain what the need and want through creating and exchanging products and value with others’. Moreover, traditional marketing has been divided into ‘four segments denominated as the place, promotion, product, and price’. Referring to health care, marketing concerns: access "place"- the ability of a patient to get into the health care delivery system as well as the location where health care goods and services are sold;

Research Methods -Research Critique Term Paper Example | Topics and Well Written Essays - 1000 words

Research Methods -Research Critique - Term Paper Example The research is characterized by biases in different aspects. The biases are depicted through non-randomness problem stating and investigation. Also, the unbiasedness of the research contributed to an imbalanced nature in the sense that the buffer group had four areas, the control group three areas while the treatment group had only one area. The three areas used collective qualitative data type. This data type consisted of both the independent and independent variables. The reader of the data can be able to verify it thus proving that the data source was reliable. The reader can also be able to compare the data with others data’s enhancing it verification ability. The process used involved the choosing of buffer areas. The areas were used to estimate the extent of displacement benefit. The collected rates were later summed up to provide compounded measure of individual death rate inside the buffer area. Adequate samples were collected which gave enough and relevant data, this made the sampling procedure used the best for that study. Dependent variables that provided enough information included the BSI tracking system and the State and National vital registration. Sufficient statistical figures were obtained from these sources. The dependent variables were directly related to the research making the information they provided first hand. Two assessments were done to get essential research findings. The first assessment showed that the BSI program contributed to a significant reduction in immigrant’s death rate. The second evaluation also showed a reduction in immigrant’s death rate due to a fast response of bolster agent. Traditional research execution methods were adhered to making the data from available sources reliable. The greatest limitation is that the effort by all the parties in the border trying to save immigrants lives are not recognized. The research only focuses on the two primary assessment

Autism and Lea Mainstream Primary Essay Example for Free

Autism and Lea Mainstream Primary Essay The National Autistic Society (NAS) describes autism as ‘a lifelong developmental disability that affects the way a person communicates and relates to people around them’. Affecting individuals with different levels of severity, Autism is a spectrum condition, at the base of autism spectrum disorders are associated with learning disabilities; whereas at the top lie disabilities such as Aspergers Syndrome. According to NAS 44% of schools which identified children with ASD, say that significant number are not getting the specialist support needed. 5% of those responding felt that support was not forthcoming because of problems or delays with diagnosis or statementing. 30% of responders mentioned insufficient resources, both human and financial. 47% of those responding would like to see training and advice provided by or through the Local Education Authority (LEA). Below are some statements made by teachers in Primary schools when talking about shortcomings in inclusion of ASD children. ‘Although the child has been with us for three years, we have not yet managed to get an educational Psychologist to see the child. (LEA Mainstream Primary) ‘Funding inclusion is not a cheap option but seems increasingly to be used as such. A child with autism is autistic all day, not just for 18 hours per week. ’ (LEA Mainstream Primary) (Barnard, J et al 2002) Everyone within this spectrum suffer from problems communicating, social interaction and thinking and behaviour flexibility. Some are very sensitive to their environment, loud noise, vivid colours, busy visual stimuli or strong odours cause them stress and physical discomfort. Giving this child a conducive learning environment by minimizing distractions is key. It is most important to remind ourselves every child with ASD is unique and will respond in different ways. It is vital that children with ASD are not expected to fit into existing classrooms and school structures. SENCOs should also consider enhancing sensory awareness (for instance tuning the sounds from the projectors), they need to consider flexible solutions in order to be inclusive. Training all staff and promote inclusion and awareness by delivering whole school assemblies would be essential. Rewards and sanctions should be based on realistic, achievable targets, and rewards need to be as immediate as possible (www. autism. org. uk-NAS, ATL 2012). Social stories are used a great deal with Autistic children to develop skills in social situations and to address behaviours to keep them safe. Autistic children often like routine and dislike changes to routine, widgits can be useful for things like visual timetables. I have used Communication in Print, a software package incorporating widgits,; typing in a word and it prints both the word and a symbol associated with the word; designed for children who cant read but works great for very visual learners too ( http://www. widgit. com/about/index. htm). A coordinated team approach and parental involvement are important, if there is disruption to routine or medication at home and teacher is unaware it becomes difficult. Many of these children will have a daily communication diary in place well after most kids have ceased to need them. Good communication with parents means that they can support the work of the school effectively and feel reassured that good provision is made for their child. Rarely children with autism can follow timetable of a school week, so SENCOs need to create supportive time slots to help ease the build-up of pressure each day. Children with autism find communicating difficult; they may have good conversational skills, but their comprehension may be poor. They may misinterpret or ignore humour, irony and sarcasm, have difficulty with new vocabulary, and can often struggle to indicate that they have not understood something. Specialist support can help with developing and practising skills, can be a designated member of support staff under the guidance of a speech and language therapist. However, it should be timetabled and regular (ideally daily), with visual support and regular opportunities to practice strategies and skills. Teachers need to celebrate that children on autism spectrum tend to come with exceptional memory displaying persistence in certain topics, they adhere to routine and order. Parents and carers can experience very difficult times at home, supporting them with visual aids for home and school routines, as mentioned above, helps to reduce anxiety and stress. Involve them in the drawing up of Individual Education Plans (IEP) drawing from them if they have any strategies that works and might usefully transfer to the school situation. (MOREWOOD, G. DREWS, D. 2013). Mainstream schools need to make adjustments to support areas of physical, social, environmental needs. This is where school support comes in, establishing a buddy system of support can be valuable. Roles can include peer support in lessons, providing company during lunch and break times; buddies can provide great support (NAS) Children need to be given private space, reducing emotional dips and fluctuations through interventions or nurture rooms, would ease the tension and despair. Within the school setting SENCOs are the backbone to a child with ASD, they are the link between this child and the rest of the school. Mainstream schooling can be successful for these children only with a whole school awareness, acceptance and adaptation. SENCOs ensures staff are aware and understand difficulties children with ASD face; a key worker is assigned for these children; they will be the main support for these children in school liaising with parents. To be that inclusive school regular staff training and opportunities for teachers and TAs to seek advice and guidance through the SENCO is vital. However to keep placing ASD children in mainstream classrooms without adequate support lands unfair pressure on teachers. For the child in focus it will be integration without and social inclusion, leading to bad behaviours and exclusion from school in the worst cases.

Consumer Decision Rule Are Procedures Marketing Essay

Consumer Decision Rule Are Procedures Marketing Essay Introduction Consumer purchasing process theory is a critical component of marketing strategy. Consumer purchasing behavior can be complicated and understanding it is the essential working of effective marketing management. Before consumers make decision to purchase products, they estimate carefully about their thinking. Managers can guess consumers decision process such as Problem recognition, information search, and evaluation criteria. Body The first step is Problem recognition or Need recognition. Problem recognition is that consumers decide problems to be solved and have desires that they wish to satisfy. The consumer considers a significant difference between his or her current state of affairs and some desired or ideal state (Solomon Rabolt, 2003)1. Consumer try to compare between their desired consumer lifestyle that would like to live and feel, and current situation that is temporary factors affecting the consumer. If the consumer has a big gap between desired consumer lifestyle and current situation, they will purchase a product for satisfying the desire. However, if the gab is no different or they do not care about the problem, they will not purchase the product. Nowadays, telephone companies are attracting consumers to purchase by their new products which provide many kind of function. For instance, Businessmen tend to need using mobile phone nowadays in the society and the companies provide many useful functions for them. The new functions can help them to check business e-mails or checking business information on internet. If businessmen do not have a mobile phone, they will not be able to contact other business partners and other people think the businessmen is a dropout. Therefore, having a mobile phone is necessary for them, and having new phone can be fashion and trend for young businessmen. So they will consider purchasing the mobile phone as smart phone. Nowadays, we also can see other case of purchasing the phone in the school. According to Amanda Lenhart, 23percentage of all those ages 12-17 mention that they have a smartphone and ownership is highest among older teens: 31% of those ages 14-17 have a smartphone, compared with just 8% of youth ages 12-13 in America(Amanda Lenhart, 2012)2. If many class mates are having a mobile phone, it can highly affect the students who do not have a phone to desire having smart phone. One of them might be able to ask their parents to purchase it. On the other hands, desire of buying mobile phone and smart phone for most old people will be lower than the young people because they are not used to have mobile phone. Having a mobile phone and new functions in smart phone are unnecessary for them and they can be satisfied their life without mobile phone. It means the old people satisfied about their actual state as their old phone will not consider about it. Like these three different groups has different desire and thinking about the same product. If the Businessman and the students parents consider buying a smart phone, they will move to next stage is information research. Next stage is information search. Information search is when the consumers search the needed information for solving problem or desire. The consumer recollects their own past experience in their memory and it might provide the consumer with adequate information to make the present choice. In addition, The making decisions are based on the personal experience is internal source, and marketing and noncommercial information is external sources. For example, the businessman will remind what they know about new smart phone, compare brands of smart phone. If they do not have enough information or they have not had the phone, they will collect information from external sources as family and friend, internet, and advertisements. Their collect information value and spending time for collecting the information is depending on their free time to search, and how mobile phone is important and interesting to them. Finally, if the businessman is satisfied with information of smart phone, they will move to next stage. However, sometimes searching information also can be negative effect. If the students parents can spend long hours to check and collected many information, the parents can see negative side of smart phone like there are a lot of game application in smart phone, and the phone influence student to spend a lot of time for chatting with their friends whenever they want. The parents will be able to tend to consider about the negative sides and not to purchase it to their children. There is one more negative side of information research it is a failure. According to Leon G.Schiffman, search regret can have a damaging effect on retailers, because in this pilot study store blame and self-blame were not significantly correlated with each other(2010, Leon G.Schiffman, Leslie Lazar Kanuk)3. Thus, information search can be both negative and positive. Next stage is alternative evaluation. After consumer collect information, they compare the relevant and feasible alternatives has been gathered, the decision can be made. The evaluative criteria is the various features a consumer looks for in response to a particular problem. According to Engel, Blackwell, and Miniard, evaluative criteria is defined as the standards and specifications used by consumers to compare different products and brands. Evaluative criteria play an important role in the evaluation stage of the decision making process (Engel J.F, Blackwell, R.D and Miniard, P.W, 1993)4. For example, before purchasing a smart phone, the businessman might want to evaluate cost, function, design, display size, brand, and warranty. Evaluative criteria can differ in type, number and importance. If the businessman can decide to purchase a smart phone, they terminate information search, and they make a list of brand or models from which they plan to make their selection. The criteria t hey will use to evaluate each brand or model as Evoked Set, Inert Set, and Inept Set. Evoked set is the specific brands or models a business man considers to purchase within a particular product category. Inert Set is second choice of brands or models of smart phone because they are felt to be unacceptable or they are seen as inferior. Last list is Inert Set, which consists of brands or models the consumer is indifferent toward because they cannot obtain any advantage from smart phone like a smart phones for student, or silver phone for old people. The two kind of smart phones are not suitable to the businessman and the phones can be in list of Inert set. But, if they are still not sure which one they want to buy, they will search information again. If the businessman decides to purchase a smart phone Conclusion We can understand that consumer has different taste, and want depend on their occupation. Their decision ways is very complex. However, marketing managers can guess consumers purchasing decision by the purchasing process. Question2 Introduction Making decision to purchase a product is the last step for consumers and the consumers can use Consumer decision rules such as Compensatory and Non-compensatory decision rules. Consumer decision rule is procedures used by consumers to facilitate brand or other consumption-related choice. These rules provide consumers decision guidelines or routines to reduce the burden of making complex decisions. Body According to Leon G. Schiffman and Lesilie Lazar Kanuk, there are two consumer decision rules. Compensatory decision rules are that allows a positive estimate of a brand on one attribute to balance out a disadvantage point on other attributes. Non-compensatory decision rules are that do not allow consumers to balance positive evaluations of a brand on one attribute against a negative evaluation on other attributes. In addition, there are three Non-compensatory rules such as the conjunctive rule, the disjunctive rule, and the lexicographic rule. The Conjunctive decision rule is consumers evaluate a separate, minimally acceptable level such a cutoff point for each attribute. If a product a negative point, the point is ignored from future consideration. The disjunctive rule is the same with the Conjunctive rule. In applying the rule, the consumers evaluate a separate, minimally acceptable cutoff level for each attribute which should be better than the one normally established for a conj unctive rule. If a point meets the cutoff established for any one attribute, it is accepted. The Lexicographic decision rule is that the best ranks the attributes in terms of the single attribute that is considered most important. If an option scores sufficiently high on this the best rank attribute, it is chosen and the process ends (Leon G. Schiffman, Leslie Lazar Kanuk, 2010)5. In my case, I purchase a product by the lexicographic decision rule in Non-compensatory decision rules. For instance, there are four different brand of mobile phone as IPhone 4Gs, Sony Ericsson Xperia Arc X12, Samsung Galaxy S3, and BlackBerry Torch 9860. I will check Price, CPU in General, Camera video, 3G/4G Speed in Connective, and Screen. According to GadGetbook, the most expensive price of mobile phone is IPhone around RM2199~RM2799 and the lowest cost one is Blackberry around RM1400~RM1600. Therefore, I marked each mobile phone, Samsung Gelexy3 is 7 point, IPhone4Gs is 6 point, Sony is 9, and Blackb erry is 10 point. Price of the Sony and Blackberry is much cheaper than Samsung Geluxy3 and IPhone. However, Both the Sony and the Blackberry does not have other special feature. The two mobiles CPU, Camera Video, and Connective get low marks among the phones. Especially, Sony provides a poor quality of connective. High speed of Connecting 3G and 4G is the most important point for me because I need to use applications such as Skype which provide free call and video call. If speed of connective is slow, I will get a lot of lack while I am doing the calls with my family and friends (Gadgetbook ,2010)6. Conclusion As my result show chart of hypothetical Ratings for mobile phone*, both the highest connective performance and the highest total mark is Samsung Galaxy3. Hence, I will purchase Samsung Galaxy 3 without *Hypothetical Ratings for Mobile phone IPhone 4GS Sony Ericsson Xperia Arc X12 Samsung Galaxy3 BlackBerry Torch 9860 Price RM2199~2799 ( 6 ) RM1550~1650 ( 9 ) RM2050~2150 ( 7 ) RM1400~1600 ( 10 ) General(CPU) dual-core 1GHz (9) 1GHz scorpion (7) Quad-core 1.4 GHz (10) 1.2 GHz QC 8655 (8) Camera Video 8MP 32642448 [emailprotected] (10) 8MP 32642448 [emailprotected] (9) 8MP 32642448 [emailprotected] (10) 5 MP 2592ц¦1944 720p (7) Connective HSDPA: 14.4 Mbps HSUPA: 5.8 Mbps (8) HSDPA: 7.2 Mbps HSUPA: 5.8 Mbps (6) HSDPA: 21 Mbps HSUPA: 5.76 Mbps (10) HSDPA: 14.4 Mbps HSUPA: 5.76 Mbps (8) Screen 640 x 960 3.5 inches (9) 480 x 854 4.2 inches (8) 720 x 1280 4.8 inches (10) 480 x 800 pixels 3.7 inches (7) Total 42 39 47 40 Question3. Introduction There is no debt that mobile phone is very important for people and me. Most people, nowadays, cannot live without a mobile phone in the society and Mobile phone supports our life to be better with their many functions. Body When I was in Korea, mobile phone was not a so important thing for me and I thought I do not need to buy an expensive high function of mobile phone as camera phone although most of my friend was having them. Therefore, I had a cheap and classic phone as no color phones. However, after coming to Malaysia, my thinking about mobile phone was totally changed because of my situation it is studying abroad. First day in Malaysia, I did not have any friend in here and I realized I need a mobile phone for talking with my family and friends who are in Korea. But I could not call to them whenever I want because of too high phone bill. Thus, I desired to solve the problem. One day, my sister introduced about IPhone that I can use free call and free message through using IPhone application in WIFI zone. The function made me to be excited about smart phone. Actually, I had not thought that I would purchase smart phone that is expensive. Finally, I bought Iphone3 and my life was changed by IPhone a nd the special functions. The first change thing is that I can have more talking and chatting times with my family and friends thanks to the free call and free message application. Even father learnt using smart phone and he often send me message. If I did not have a mobile phone, I would not be able to contact my family, and Korean friends. It seems to me that it is the greatest wonderful advantage for me. Second change thing is that I use other a lot of applications and functions as camera and video in mobile phone and they are very helpful for me. I can take a picture by the mobile phone and upload on Facebook. I can read electronic books and playing games for time killing whenever I want. Conclusion The mobile companies improve their technology and they catch what consumers want and need for attracting customers to purchase. Having a mobile phone becomes one of new culture in the society. I am also affected it. When I was young, having a mobile phone was unnecessary for me and I could not know about advantage of mobile phone. It means that Classic phones could not attract me to have. However, I cannot live without my phone now because of new functions of mobile phone and I need them for my modern life. 1. Solomon, M.R., Rabolt, N.J. (2003). Consumer behavior in fashion (1st ed.). Upper , Saddle River, NJ: Prentice Hall. p.356. 2. Amanda Lenhart, 2012, Teens Smartphones Texting, http://pewinternet.org/Reports/2012/Teens-and-smartphones.aspx 3. (2010, Leon G.Schiffman, Leslie Lazar Kanuk)2. Consumer behavior- prepurchase search, P.486.) 4. Engel, J.F., Blackwell, R.D., Miniard, P.W. (1993). Consumer Behavior (7th ed.). P.51. 5. Leon G. Schiffman, Leslie Lazar Kanuk, 2010, Consumer behavior, Consumer decision Rules, page 491~page492 6. (Gadgetbook ,2010) http://mobilemegamall.com/gadgets/Mobile-Phone-Price-Malaysia-10.html